Yahoo’s Search Market Share Down To Less Than 10% As Microsoft’s Bing Continues To Grow

We recently reported that Microsoft might beat Yahoo in global digital ad market share. Microsoft is projected to increase its market share from 2.45% to 2.54%, while Yahoo is projected to lost market share. In terms of revenue, Microsoft will increase by more than 20% over 2013 to reach $3.56 billion. Google remains the dominant player with Facebook growing fast in the second place.

The other part of the story is about the search market share. Since the Bing/Yahoo deal was announced, Bing has continued to grow its market share at the expense of its partner Yahoo. As per comScore U.S. search market share data for June, Yahoo’s market share has fallen below 10%, a new all-time-low for the company.

  • Google: 67.6 percent
  • Bing: 19.2 percent
  • Yahoo: 9.8 percent
  • Others: 3.4 percent

Overall, the desktop search market is shrinking and the mobile search market is growing at a rapid pace. Currently, Microsoft’s Bing mobile search experience is poor when compared to Google. Hopefully, Microsoft will fix that soon.


via: Searchengineland

  • Davey

    I though 20% for Bing was pretty damn good! Everybody at my at my workplace goes straight to chrome and Google and think I’m nuts for using IE11 & Bing.

    • Windows_Freak

      Your workmates like getting exploited by Google.

    • Bugbog

      It’s quite difficult to get anyone to change their habits, especially since ‘Google’ became a verb (which I was, unfortunately, part of the collective that made happen :( way back in 2006!)

    • X

      Back to 2006 I don’t think Google was that evil among others, the day when it’s going to kill its services on iOS too will not be far just to fasten the death of iOS. we’ll see.

    • bibleverse1

      All the versions of IE after 10 have been very good.

  • SocalBrian

    Maybe when Yahoo out-sourced their search they should have chosen a more competent partner.

    • talont

      You think their market-share had been higher if they used google? Yahoo is the incompetent partner in this deal.

      • SocalBrian

        Yahoo may be plenty incompetent but that doesn’t extend to search. I think Google would have been a better fit and their current CEO apparently thinks the same thing. They mad a mistake when they took the cash from a desperate Microsoft (as did Nokia).

        • talont

          How does it not extend to search? Their own search engine died. Ofcourse she wanted google search, she camr straight from there.

  • NGM123

    20% is a sizeable chunk, what a great result, would be fantastic to see google get what it deserves, Bing FTW

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